Andrea Herstowski
aherstowski@ku.edu
office hours by appointment
Google Drive
Deliverables (bookmark it)
Monday, April 1
Wednesday, April 3
Monday, April 8
Wednesday, April 10
Monday, April 15
Wednesday, April 17
Monday, April 22
Wednesday, April 24
Monday, April 29
Wednesday, May 1
Tuesday, May 7
Sophomore/Second-Year Review
Tuesday, May 7
All work from VISC 202, VISC 204, VISC 302, VISC 304 must be hung on the walls/set on tables by 9:00am, sharp. More information will be provided closer to the date. Make sure you have all the projects as you handed them in, including any process books.
If a project or process book were handed in digitally, you do not need print
Wednesday, April 17
Crit kinetic system redo/refine/expansions
Discuss Phase One of Website or Brochure
Type Studies (see below, if you don’t finish in class you have to finish as homework)
Build out Digital Campaign Formats
Brand Toolkit
HOMEWORK
Digital Campaign: Explore the 4 formats x2.
At least 1 format should have multiple “pages” to slide over for more info
If planing to animate any of them? Annotate if that is the plan.
Type Studies^ if you didn’t finish them in class
Build Tool Kit
Are there opporunitites to introduce imagery (photography)?
TB examples or...
Website or Program: Phase One: planning, gathering stage, thumbnail or wireframe
Speaker Bumper: Phase One
Print all for class, makes the crit easier and more effective if we can see it all togehter
Notes
Now that you have your Kinetic system established. Pull together a brand tool kit. Design it on 1 or 2 11 x 17, print it for class.
If you didn't complete Phase 1 of the website or brochure complete that this weekend (thumbnails or wireframes ect)
If you are still struggling with your kinetic system explore that further using the brand.
Type Studies
Use one person to use as a study
Speaker Name
Title of the talk
^which do you want to make the most important
Time of the Talk or Event
Credentials of the Speaker
Description of the Talk
(What other information would you like to include? Pull-quote, Instagram handle, where they are from, short bio? Etc)
strive for 4 levels if hierarchy
Try this 2x using only 2 font sizes and 2 type styles or 2 fonts and 2 colors
Try this 2x using only 3 font sizes and 2 type styles and/or 2 fonts and 2 colors
Try this 2x using only 4 font sizes and 2 type styles and/or 2 fonts and 2 colors
^ if you are designing a brochure what else can you consider adding
^ if you are designing a prototype of website, what interaction could you include
Schedule
Explore 4 different ways to display your schedule with clear hierarchy.
What is the most important thing in a schedule? Second? Third.
How much do you want to include about the Talk/Speaker in the schedule?
^ if you are designing a brochure what else can you consider adding
^ if you are designing a prototype of website, what interaction could you include
Digital Campaign
+ 4 sizes
A successful Social Media/Ad Campaign captures the essence, excitement, and value of the Conference purpose. How can you captivate, motivate, involve your audience.
How can your brand can leverage different social media platforms to expand visually, emotionally, and technologically. Tailor your approach to each platform's unique characteristics, maximizing engagement and participation opportunities. All those kinetic studies should pay off here, you should have the solutions in there. If you don’t now is the time to get your design leveled up.
Craft a narrative that resonates directly with your target audience, illustrating why attending the event is a must.
Create a variety of digital ads that have a clear message or call to action...
announce conference,
announce date,
announce speaker,
registration etc.
All digital ads should share the same brand tool kit but not be the same design scaled or cropped.
Considerations: Ensure that the text aligns seamlessly with the event experience. You can animate or have a series of screens if that helps engage your audience and enhance the experience. This maybe the opportunity to include imagery - incorporate supportive images to enrich the overall experience.
SPECS
Animation is optional.
1080 x 1080 px (1:1 ratio, Instagram)
1080 x 1350 px (4:5 ratio, Instagram)
300 x 600 px (1:2 ratio, half-page unit HPU)
728 x 90 px (8:1 ratio, leaderboard)
optional additions
Linkedin Header: 1584 x 396 (4:1 ratio)
Instagram Icon: 110 x 110