Andrea Herstowski
aherstowski@ku.edu

office hours by appointment


Google Drive


Deliverables



Monday, April 1
Wednesday, April 3
Monday, April 8
Wednesday, April 10
Monday, April 15
Wednesday, April 17
Monday, April 22
Wednesday, April 24
Monday, April 29
Wednesday, May 1


Sophomore/Second-Year Review
Tuesday, May 7 
All work from VISC 202, VISC 204, VISC 302, VISC 304 must be hung on the walls/set on tables by 9:00am, sharp. More information will be provided closer to the date. Make sure you have all the projects as you handed them in, including any process books. If a project or process book were handed in digially, you do not need print.

A Conference
Kit-of-Parts. Brand Identity Program.


Conceptualize, brand, and promote a conference* around a chosen theme, leveraging TED.com for inspiration on general themes, speakers, and content. You are asked to develop an dynamic (and typographic) identity system aimed at informing, engaging, and exciting your target audience. The process involves ideation, thorough research, and experimentation, culminating in a comprehensive and systematic body of work.

*Conference. A conference is a formal gathering of individuals, typically professionals, experts, or enthusiasts, who come together to discuss, share information, and exchange ideas on a specific topic or set of related topics. Conferences can vary in size, ranging from small, intimate meetings to large-scale events with hundreds or even thousands of participants. They serve as platforms for networking, knowledge dissemination, collaboration, and professional development.

Conferences often feature keynote speakers, panel discussions, presentations, workshops, and interactive sessions. They can be organized by academic institutions, professional associations, businesses, or government entities, and they cover diverse fields such as science, technology, business, education, healthcare, and more. The primary goals of a conference are to facilitate the exchange of insights, promote dialogue, and contribute to advancements in the respective field or industry.


Your conference’s visual representation should embody a singular moment captured from a constantly moving and dynamic system. Serving as a kit-of-parts, the identity program is essentially a versatile assembly of elements. The identity system functions as a visual language, defining the utilization of colors, complementary typefaces, and an array of graphic elements such as symbols/icons, patterns, textures, and photographs.

These components form a flexible and adaptable system designed to accommodate a variety of communication needs and mediums.


LEARNING OBJECTIVES
_ solve communication problems within given parameters
_ cultivate independent critical thinking skills to address communication challenges through design
_ use writing as a tool to strengthen critical thinking, and articulate design concepts effectively
_ embrace and exploit technology to enhance the effectiveness of the communication message
_ further develop skills in researching, collecting, and organizing information to inform the concept

_ further develop problem-solving tools
_ further develop design principles, relationships between form, content, and context

_ refine an eye for detail (demonstrate exemplary visual craft—analog and digital)
_ explore semiotic theory in developing visual concepts for effective communication (image alteration, image combination, simile, metaphor, metonymy, syncdoche, pun, type as image)
_ explore the expressive potential of typography
_ explore various typographic grid systems applicable to single-page, short-form multiple-page, and dimensional formats, including booklets, posters, signage, environmental design, motion graphics, and interactive applications
_ methodically document relevant design inspiration and process
_ present and assess work in a visually and verbally articulate manner
_ present design work with an emphasis clarity and professionalism



SOFTWARE
Adobe Illustrator, Adobe AfterEffects, possibly Figma



PROJECT DELIVERABLES (click on link for specifics)
— Conference = Logo/logotype + tag line + short description
— Brand Toolkit
— Instagram Campaign
— 8-page Conference Brochure (print) or 2-sided Poster
— Website 
— Conference/Speaker Bumper
 
— Advertisements
— Swag 

PROCESS BOOK



CALENDAR

Introduction, Monday, April 1





HOMEWORK

P

Wednesday, April 3



Present 

HOMEWORK


Concept Development

Monday, April 8



Present 

HOMEWORK


Refine Concept / Type Studies / Moodboard / Toolkit

Wednesday, April 10


Present




 HOMEWORK

Refine Tool kit and build out kinetic directions



Monday, April 15



x


HOMEWORK


Refine Kinetic System 



Wednesday, April 17


x



HOMEWORK

x


Monday, April 22


x

HOMEWORK


x

Wednesday, April 24


x


HOMEWORK

x



Monday, April 29


x



HOMEWORK



Wednesday, May 1


x


HOMEWORK

x


Tuesday, May 7th REVIEW



Tuesday, May 7th REVIEW


x