Conference Brand Experience
(kinetic system)
Every great conference needs a theme. What’s the unifying message that your speakers will deliver and what’s the key takeaway for conference attendees? The best themes are catchy, relatable, and trigger an emotional response. You want the conference to inspire and stimulate conversation. Your theme has to enable that.
For instance, “Stronger as a team” is probably a better theme than “Achieving improved efficiencies through increased cross-functional collaboration.” The theme is more than just a rallying cry for all participants; it will also guide your branding and promotion, from designing a logo to coming up with social media hashtags, promotion material, brochures, websites, app, speaker bumpers....
Full project outline on the Class Website︎︎︎
Anna Matuella :: process book on issuu
Ben Hoepner
Ahn Can (Monica)
The type workbook is a series of investigations, the content ranges from typographic studies to typesetting rules.
Learning to identify typefaces, characteristics, and type classifications. And then teaching them to us. Students become the resident expert.
The principles of what makes a good layout or series of spreads are the same design principles when you design a brand story, website, motion/animation, etc
The challenge is to imagine, design, and produce the materials for a 2-day conference on a topic based on any Ted.com/topics.
Professional Practice/ Portfolio
Development of a design portfolio. The course addresses the process of building a portfolio that meets professional standards and professional practices for designers.
Typographic Universe gives the design student an introduction to the world of type design. Designing type systematically with a focus on looking at, defining, and refining the interrelationships between forms.
Design for Good. Design Director. Students working, exploring, and expanding their skillsets to create change and impact the community.