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Monday, Oct 9

Typeface, Toolkit           
Glyphs, Illustrator
Balance creativity and discipline

Crit Toolkits: Small Groups. 
Package toolkit and place on a google drive.
Glyphs help
Build out behance template (at least 2 - 3 different ides for Wed)


Glyphs
_ Glyphs: Questions : what do you need help with?
_ Crit letters, what are the problem letters?
_ How is the letterspacing?.

Glyph Tips
Diamonds are everyones best friends
Double check that all your letters are on the baseline
Double check that all your letters go up to the x-height or cap/ascender height.

Background layer
command B, screen turns pink when you are in the background

Behance (make sure you include all the following, you can have more but not less)
Font Name
At least 1 image (could have more, but at least 1)
3 Descriptive words (mood/tone)
Pangram (or quote or phrase)
3 - 5 Characteristics (called out. such as small counterforms, round courners)
Modular System ​(show the parts somehow)
Entire uppercase or lowercase (numbers or punctuation optional)
*make sure you show off your letter(s) large and small. (test for legibility)

Behance Template
Understanding and using design principles allows you to communicate messages clearly and engage the audience.

Gestalt: Similarity: Elements that share similar attributes, such as color, shape, or size, are perceived as belonging to the same group. Proximity: Objects placed close to one another are seen as related or forming a group. Closure: The brain tends to complete incomplete shapes or patterns, filling in the missing parts. Continuation: The eye naturally follows a continuous line or path, even if elements intersect.

Scale refers to the relative size of elements in a design. Varying the scale can create visual interest, hierarchy, and emphasis. Larger elements tend to draw more attention, while smaller elements can be supporting or secondary.

Contrast involves creating differences between elements to make them stand out and grab attention. This can be achieved through variations in color, size, shape, texture, or typography. High contrast can add drama and impact to a design, while subtle contrast can provide a sense of harmony and balance.

Tension in design relates to the dynamic interplay between elements, often achieved through positioning, direction, or spatial relationships. Tension can create visual interest and guide the viewer's eye through the design.

Space refers to the area around, between, and within elements in a design. Proper use of space helps establish hierarchy, readability, and overall balance. It can also influence the perception of the design's openness or density.

Tips for success
Established clear hierarchy
Legibility, readability, and appropriate use of type styles.
Typography elements are integrated with the grid.
Appropriate line lengths, and readability.
Design principles such as Gestalt, Scale, Contrast, Tension, and Space.
Used a grid system. Consistency in column widths, gutter spaces, and alignment of elements.
Align elements to the grid lines and how proximity is maintained between related elements.


HOMEWORK



 
1_ Refine Tool kit (if needed)
2_ Refine Glyphs (refine any letters that are giving you trouble, craft (points and anchors, spacing). KERN as needed in illustrator
3_ Create 2 - 3 different behance posts and post them to Behance so you can get feedback next class. You can turn them on right before class starts if you are worried about your image and turn them off after crit. The more you do this weekend the less stress you will have Tuesday night (due Wed).

Behance (make sure you include all the following, you can have more but not less) Font Name
At least 1 image (could have more, but at least 1)
3 Descriptive words (mood/tone)
Pangram (or quote or phrase)
3 - 5 Characteristics (called out. such as small counterforms, round courners)
Modular System ​(show the parts somehow)
Entire uppercase or lowercase (numbers or punctuation optional)
*make sure you show off your letter(s) large and small. (test for legibility)

Balance creativity and discipline: Cultivate a balance between free-flowing creativity and the discipline required to execute your ideas effectively.