Chapter: Reference 


name of your book, your name University of Kansas, 2023

Add to the beginning or end of the book.
Designed by Your Name. Class project for Typographic Systems at the University of Kansas, 2023. The text was compiled from the following sources: Elements of Typographic Style by Robert Bringhurst, Getting it Right with Type: the Do's and Don'ts of Typography by Victoria Square, Mac is Not A Typewriter by Robin Williams. This book is not to be sold to the public and to only be used by the designer for their reference and student design portfolio.

All the content below must be in your workbook. However you can organize it in any way you want. Each section can be a chapter or you can organize the content into groups and those become chapters.


01 rules check sheet
02 glossary of typographic rules

03 special characters
04 column width and hyphenation
05 hyphens and dashes  
06 quotes and apostrophes
07 kerning

08 figures and tabular tables
09 justification/letterspacing/word spacing
10 paragraph breaks

11 anatomy of type
12 typographic color
13 font classifications

14 glossary of terms (optional)

Typographic Color

︎︎︎ Use the -- Typographic Color examples that you have already made. Add the text below.

When typographers mention to color, they are typically not referring to a rainbow. They are speaking, instead, of black and white and the wide range of gray textures which are called forth when white and black interact. Every typeface has its own apparent lightness or darkness, or optical weight. A typeface’s color is determined by stroke width, x-height, character width and serif styles.

As the great Swiss typographer Emil Ruder put it in 1960, “The business of typography is a continual weighing up of white and black, which requires a thorough knowledge of the laws governing optical values.”

Readability and legibility are two key elements of printed text that typographer strive to maximize. Readability extended amount of text – such as an article, book, or annual report – is easy to read. Legibility refers to whether an refers to whether a short burst of text – such as a headline catalog listing, or stop sign – is instantly recognizable.

As a designer, if you are only asked to make the text readable on the page the following questions should be asked...

Who is to read it... 
Someone that wants to read it?  or Someone that has to read it?

How will it be read?
Quickly. In passing. Focused. Near. Far.