Chapter: Typographic Rules

Rules Check Sheet

name of your book, your name University of Kansas, 2023

(Colophon: Add to the beginning or end of the book.)
Designed by Your Name. Class project for Typographic Systems at the University of Kansas, 2023. The text was compiled from the following sources: Elements of Typographic Style by Robert Bringhurst, Getting it Right with Type: the Do's and Don'ts of Typography by Victoria Square, Mac is Not A Typewriter by Robin Williams. This book is not to be sold to the public and to only be used by the designer for their reference and student design portfolio.

All the content below must be in your workbook. However you can organize it in any way you want. Each section can be a chapter or you can organize the content into groups and those become chapters.

01 rules check sheet
02 glossary of typographic rules

03 special characters
04 column width and hyphenation
05 hyphens and dashes  
06 quotes and apostrophes
07 kerning

08 figures and tabular tables
09 justification, letterspacing, word spacing
10 paragraph breaks

11 anatomy of type
12 typographic color
13 font classifications

14 glossary of terms (optional)

01. Rules Check Sheet

-- ︎︎︎find and replace the -- with whatever you want to use as a bullet or indicator. You must use all the text but you may organize it in a different way.

The following is a compendium rules and typographic details that should be checked before every project is completed.
-- Use only one space between sentences.
-- Use real quotation marks.
-- Use real apostrophes.
-- Make sure the apostrophes are where they belong.
-- Hang the punctuation off the aligned edge.
-- Use en or em dashes, use consistently.
-- Kern all headlines where necessary.
-- Never use the space-bar to align text
-- Always align text with tabs and use the tab key.
-- Leave no widows or orphans.
-- Avoid more than 3 hyphenations in a row.
-- Avoid too many hyphenations in any paragraph.
-- Avoid hyphenating names and proper nouns.
-- Leave a least 2 characters on the line and 3 following.
-- Avoid beginning consecutive lines with the same word.
-- Avoid ending consecutive lines with the same word.
-- Avoid ending lines with the words: the, of, at, a, by...
-- Never hyphenate a words in a headline.
-- Avoid hyphenation in a callout.
-- Never justify the text on a short line.
-- Keep the word spacing consistent.
-- Tighten up the leading in lines with all caps.
-- Use a one-em first-line indent on all indented paragraphs.
-- Adjust the spacing between paragraphs.
-- Use a decimal or right-aligned tab for the numbers in a table.
-- Never have one line in a paragraph in the column or following.
-- Never combine two serif fonts on one page.
-- Rarely combine two sans serif fonts on one page.
-- Rarely combine more than three typefaces on one page.
-- Use the special characters including super- and subscript.
-- If a correctly spelled word needs an accent mark, use it.