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Visual representation of language through the creation of letterforms spans centuries and stands at the heart of human communication. In an effort to stand apart from the average usage of standard typefaces, many companies have begun to incorporate a completely new and unique font into their brand (creation of a watch: Bestoke Font). In addition to brands publication design has employed Bestoke Typefaces designed by Tobias Frere-Jones, David Burlow, Jonathan Hoefler, Bruno Maag, Paul Barnes, Christian Schwartz. Bestoke Typefaces have been designed for GQ, Sports Illustraited, NYT, The Guardian, AirBnb, the telephone book, some of your most favorite brands, and one the "coolest" was by Matthew Carter (12:25) for the Walker Arts Center in the 1994/5.
Gail Bichler: New York Times.
Create a bespoke typeface that is based on a personality. Just a sample of what the typeface could look like. You are tasked with designing only 10 letters (that make words) that have the mood, tone, feeling of the cartoon or gameshow.
At least 8 - 12 letters of your choosing, but need to create words to show off the letters.
Can be all caps, or all lowercase, unicase...
Can be sans serif or serif... or
PDF Presentation includes: words, letters, 3 characteristics/design attributes about the letters, mood/tone, process include all process...
You have had a bit of experience drawing in Construct your letters as perfectly as you can. Pay attention to proportion: it can be exaggerated but you have to have have reasons or at least be aware of your letter proportion. Consistent thicks and thins. Set your overshoot, anchors are round where they need to be, handles are horizontal or vertical (there are exceptions but try then decide that they can't be) use fit curve to correct handles.
Monday, March 22
Research. Can you describe the personality?
Define traits so you can draw to mach them such as...
san serif, serif
tall, wide, thin, thick, strong contrast
round, square etc.
*we are back to having a very quick turnaround. Due in a 1 week 8 - 12 letters.
Identify letters you want to design. You only need 8 - 12 what words can you make with the 8- 12 letter pick your letters wisely. You can do more of course but trying to keep this project a bit less intense before we move onto the final.
Choose 2 -3 key letters. Sketch different ways to draw letters to match you the personality-- think font design / constructed letters, not hand-lettering. Think about all the ways you have sketched so far this semester and try each of those ways. You are trying to capture the mood tone feeling.
Wednesday, March 24
Present. Show and Tell
Refined letters (do this before you move to glyphs or take the time in glyphs to refine and make variations) and using your system expand so you have at least 6 letters drawn and refined by hand. Remember some letters are easy to add to create words such as an h, n, i, l...
Once you have a refined idea put them into glyphs draw them in glyphs so we can crit next class. Bring your sketches and print the letters out as large as you can, make a couple of words.
Monday, March 27
Feedback to Sophomores
PDF presentation. Upload everything to the class google drive. Have a folder for your
Process/Sketches, Glyphs, PDF Presentation and please include the Project Overview.
Intro final project and promo piece